Why Train with Jo?

  I’m passionate about creating caring, kind grooming experiences for dogs and cats—and sharing that knowledge through quality, in-depth training for anyone looking to enter the Pet Grooming Industry. 

Whether you’re making a career change to do something more purposeful, a dog groomer wanting to expand into cat grooming, or a school leaver eager to start an exciting career with animals, I’m here to support you.

I hold Diplomas in Dog Grooming, Cat Grooming, Adult Tuition, hold a Master Cat Groomer Certification, and I’m currently studying Feline Behaviour. 

Over the years, I’ve attended many grooming seminars and completed certifications in teeth cleaning, dog walking, pet sitting, and boarding. With a 25-year background in HR, training, people development, and life coaching, I have a deep understanding of both people’s learning styles and animal behaviour.

With nearly a decade in the Pet Industry and a love for developing people, I pride myself on giving aspiring groomers the very best start. From mentoring and business setup support to marketing guidance and ongoing tools through my groomer support group, I help ensure my students gain the confidence and skills to succeed.

My special passion lies in quality cat grooming. With the rise in cat ownership, I want dog groomers to know that cat grooming can be safe, kind, and stress-free—and educate owners that professional grooming doesn’t always need to go through a vet. 

I never planned to groom cats myself, but now, with seven cats of my own, expert behaviour and handling techniques, I can confidently help groomers provide compassionate, expert care to their feline clients.